Consumer Healthcare Sales Division

Taiho Pharmaceutical has put together a lineup of OTC drugs for a diverse range of maladies. At the same time, it has been increasing the appeal of these products among customers by advertising in varied mass media. Taiho's health care MRs, who are the contact points between the company and points-of-sale, actively support distributor efforts by proposing event ideas, suggesting ways to create more appealing retail spaces, and making creative POP advertisements. They also put effort into educational activities, including holding public lectures and study sessions for pharmacists on topics such as urinary incontinence/frequency, which are not widely recognized as diseases, and adiposis, about which not enough accurate information is communicated, considering the great need for such information. Further, they also visit convenience stores and supermarkets to support customers' efforts to get healthy through meticulous services that focus on unique local needs.