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Marketing
Marketing
Prescription Drug Sales Division
Oncology Medical Affairs Division
People Power
Endeavoring to propose worthwhile products
and treatment methodologies to aid development of patient-centered medical care
Oncology Media Seminars
Pink Ribbon Festivals
Taiho Pharmaceutical not only creates innovative pharmaceuticals and OTC products; it also develops various marketing programs to support patients, medical care professionals, and health-minded people. Taiho has launched special websites to provide needed treatment and drug information to general consumers and medical care professionals. It also holds Oncology Media Seminars for members of the press and sponsors Pink Ribbon Festivals. Through these and other means Taiho is broadly and correctly communicating knowledge of disease and treatment information.
Going forward, Taiho will continue to provide worthwhile products and information that provide a foundation of reassurance and courage for patients, families, medical staff, and all people involved.
Providing information via websites
Taiho Pharmaceutical's websites for medical care professionals deliver a wealth of disease-related content that is useful in medical practice, including detailed information on the proper use of drugs, directions for use, dosage, and other helpful information. More than anything, promotion of correct drug use is being aided by the fact that doctors and pharmacists can obtain correct and up-to-date information by accessing the websites whenever they need to.
The company's websites for general consumers focus on encouraging people to know about disease, understand their state of health, and take an active approach to treatment and amelioration. For instance, the content of one site correctly communicates a wide variety of the latest information about breast cancer so that people can resolutely face that disease. Another site offers support to patients and their families who are facing cancer.
