News Releases

March 01, 2022
Taiho Pharmaceutical Co., Ltd.

Taiho Pharmaceutical Launches PITAS Cool Troche S, a Remedy for Bad Breath That Can be Used Anytime, Anywhere

Taiho Pharmaceutical Co., Ltd. announced today that it has launched PITAS Cool Troche S in pharmacies and drugstores throughout Japan. PITAS Cool Troche S, a designated quasi-drug, is a remedy for bad breath that can be used anytime, anywhere. PITAS Cool Troche S is the fifth product in the PITAS series of troches, which stick to the roof of the mouth and can be used while talking.

According to a survey conducted on people in their 20s to 50s across Japan, up to approximately 90% of respondents answered that they were concerned about their own or other people’s bad breath.1 PITAS Cool Troche S is a bad-breath care product that can be used anytime, anywhere, without worrying about your surroundings, such as in situations where a person is worried about their bad breath but cannot brush their teeth, gargle, nor chew gum.

The features and advantages of PITAS series products—a thin film-type troche that sticks to the roof of the mouth, with each troche individually packaged in an aluminum sheet that is convenient to carry—are maintained in this new product. It gradually melts in the mouth, sterilizing and disinfecting the mouth and one can also obtain a refreshing feeling with the mint flavor. The product can be used for one’s own bad breath that is bothersome when wearing masks, as well as out of consideration for others in various business situations.

Taiho Pharmaceutical will continue to create a chain of “smiles” by exploring people’s true needs and creating innovative products to meet such needs.

1. Results of an independent survey (N = 800). In response to the question on “the frequency of concern about others’ bad breath and the frequency of concern about your own bad breath.” answers “Often,” “Sometimes,” and “Occasionally” were taken together as “Concerned.”

  • PITAS Cool Troche S

Product Features

  • Contains the sterilizing ingredient Cetylpyridinium Chloride Hydrate (CPC)
  • Strong mint flavor
  • A film-type troche that sticks to the roof of the mouth
  • A slim package, which is convenient to carry around
  • Can be used anytime, anywhere

Product Overview

Brand name

PITAS Cool Troche S

Risk categories

Designated quasi-drug

Active ingredients

Cetylpyridinium Chloride Hydrate 8.28 mg (in 6 troches)

Dosage and administration

Dose for Adults (15 years and older): 1 troche
Frequency of daily dosing: 4 to 6 times
Do not use for children under 15 years old


• Removal of bad breath
• Sterilization and disinfection of the mouth
• Throat pain, throat swelling, sore throat, throat discomfort, and hoarse voice due to throat inflammation.

Suggested retail price

JPY605 for pack of 12 troches (JPY550 excluding tax)

Launch date

March 1, 2022


Taiho Pharmaceutical Co., Ltd.

Information in this news release was current as of the original release date.

Taiho Pharmaceutical's press releases may contain information about prescription drugs including products currently under development, however information contained in the press releases are not intended to constitute promotion, advertisement, or medical advice.

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