News Releases

July 29, 2022
Taiho Pharmaceutical Co., Ltd.

PITAS Throat Troche Series Now Available Outside Japan - To Ease Your Throat Discomfort Without Being Noticed

Taiho Pharmaceutical Co., Ltd. (Japan) announced today the launch of PITAS throat troche series, film-type troches that stick to the roof of the mouth and are effective for throat pain and swelling, in Singapore through its subsidiary Taiho Pharma Asia Pacific Pte. Ltd.

  • Launched on July 29th in Singapore in 3 flavors; PITAS Throat Troche (Peach flavor), PITAS Throat Troche O (Orange flavor), PITAS Throat Troche L (Lychee flavor)

With the active ingredient cetylpyridinium chloride hydrate, PITAS Throat Troche series are effective for sterilization/disinfection of the mouth and for throat pain and swelling due to inflammation of the throat. They are thin film-type troches, which stick to the roof of the mouth and can be used while talking without being noticed by other people. It can be used anytime and anywhere, even in important business occasions or when talking with customers, and also in various aspects of daily life where there are difficulties in using throat lozenges.

In Japan, PITAS Throat Troche (Peach flavor) was launched as the first of the PITAS series in 2017, followed by PITAS Throat Troche O (Orange flavor) and Pitas Throat Troche L (Lychee flavor) in 2020. Currently, these 3 flavors are available to choose from. In Singapore, all 3 flavors will become available at once through local drugstores and online shopping sites (7.90 SGD for pack of 12 troches. Price including local tax).

Taiho Pharmaceutical will continue to create chains of “smiles” not only to the people in Japan but also to the people in Singapore by exploring people’s true needs and creating innovative products to meet such needs.

Features of the Pitas Throat Troche

  1. A film -type troche, which sticks to the roof of the mouth, can be taken without water.
  2. No active ingredients to cause drowsiness.
  3. A slim package makes it convenient to carry around.
  4. Three flavors to choose from.

Product Overview (in Japan)

Brand name

PITAS Throat Troche: Peach Flavor
PITAS Throat Troche O: Orange Flavor
PITAS Throat Troche L: Lychee Flavor

Risk categories

Designated quasi-drug

Active Ingredients

Cetylpyridinium Chloride Hydrate 8.28 mg (in six troches)


Throat pain, throat swelling, sore throat, throat discomfort, and hoarse voice due to throat inflammation, sterilization/disinfection of the mouth, and removal of bad breath

Dosage and administration

Dose for Adults (15 years old and over) 1 troche
Frequency of daily dosing 4 to 6 times
Do not use for children under 15 years old

Manufactured and Distributed by

Taiho Pharmaceutical Co., Ltd.

Information in this news release was current as of the original release date.

Taiho Pharmaceutical's press releases may contain information about prescription drugs including products currently under development, however information contained in the press releases are not intended to constitute promotion, advertisement, or medical advice.

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