History of the Consumer Healthcare Business
Through products such as Tiovita series, Solmack series, Harncare, and Pitas series, we are dedicated to understanding and supporting people’s daily lives and well-being.
1964
Tiovita Drink launched in Japan
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- Image at the time of launch
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Tiovita Drink was created as a drink to support health in daily life, featuring ingredients such as taurine and B vitamins which help people recover from tiredness. Developed into a series, the expanded lineup today sells approximately 140million bottles per year, for a cumulative total of more than 6.7 billion bottles delivered to consumers over the years. Tiovita Drink celebrated its 60th anniversary in 2024. We aim to continue as a brand for 100 years.
1979
Solmack, an herbal digestive support drink, launched in Japan
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- Image at the time of launch
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Solmack was introduced as a liquid gastrointestinal medicine containing herbal drugs. With the convenience of being able to drink straight from the bottle, Solmack has been a choice for over 40 years.
2001
Harncare, an herbal medicine for mild incontinence and frequent urination, launched in Japan
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To meet the needs of an aging society, Harncare was developed as an herbal medicine that ameliorates urinary problems in an easy-to-take liquid formulation. It is the first OTC drug in Japan to be approved for the treatment of mild incontinence.
2005
ZENOL, a topical analgesic for pain relief, launched in Japan
The Zenol series, effective for shoulder and lower back pain, contains three types of active ingredients: Diclofenac sodium, Felbinac, and methyl salicylate. The series is available in two forms: stick and liquid gel, allowing consumers to choose according to their needs.
2007
Henseki, an herbal medicine for obesity, launched in Japan
Henseki is an herbal medicine formulated from 11 types of medicinal herbs. By promoting the elimination of waste products from the body and stimulating metabolism, it helps reduce excess fat associated with obesity.
2012
Kansei, an herbal medicine to improve liver function, launched in Japan
Kansei is an herbal medicine in which 12 different medicinal herbs work together comprehensively to improve liver function.
2015
Solmack 5, an herbal digestive support drink, launched in Japan
Solmack 5 is an herbal digestive support drink that contains five active ingredients: Turmeric extract, Red ginseng extract, Perilla extract, Clove oil, and Dipotassium glycyrrhizate. It is effective for symptoms such as hangovers and stomach discomfort due to overdrinking or overeating. Carefully balancing bitterness and aroma, it is plum-flavored for easy to drink before a meal. In 2024, a two-bottle pack was released.
2017
PITAS Sore Throat Troche launched in Japan
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The PITAS series of film-type troches was developed by listening to the requests of office workers. The round film-type troche containing the medication sticks to the roof of the mouth to relieve problems such as sore throat, swelling, coughing, and bad breath. The product is thin, easy to carry, and can be used while speaking without being noticed by others, making it convenient in business situations such as important meetings and when communicating with customers. In 2022, PITAS series was also launched in Singapore.
2018
Efil, a virus removal/antibacterial spray, launched in Japan（discontinued）
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Efil is a virus removal and antibacterial spray that utilizes the antibacterial, antiviral, and deodorizing effects of metal ions.
2021
BUP-4 LADY launched in Japan
It is estimated that about 8 million Japanese men and women over 40 years old suffer from symptoms of an overactive bladder. To address this problem, which affects the quality of daily life, BUP-4 LADY was launched as Japan’s first OTC drug indicated for urinary urgency in women and is available for purchase at pharmacies under the guidance of a pharmacist.
2022
Harncare Bearberry Tablets, an herbal medicine/urinary tract antiseptic, launched in Japan
Harncare Bearberry Tablets were developed as a remedy for discomfort when urinating and the sensation of residual urine. It contains the maximum amount of bearberry as an active ingredient in an OTC drug (within the standard for approval to manufacture and sell general-use crude drugs*) and suppresses urinary tract infection bacteria in the bladder and other areas with its urinary antiseptic action, thereby improving discomfort during urination and the sensation of residual urine.
*The approval standard is the range of pharmaceuticals specified by the Japanese Ministry of Health, Labour and Welfare to improve the efficiency of approval process.
2024
Solmack Q-Arl D, an antidiarrheal drug, launched in Japan
Solmack Q-Arl D that improves intestinal environment has been released from the Solmac series. It contains the antidiarrheal ingredient Loperamide Hydrochloride, the digestive enzyme Biodiastase 2000, and Lactomin, a type of lactic acid bacteria. These three active ingredients are effective for the symptoms of diarrhea.